How to Get Media Coverage
How to get press coverage
Planning to host or participate in an activity (for Awareness Week, fundraising, or any reason)? Have a personal hemiplegia story you’d like to share? Have interesting photos?
Whatever you do, consider reaching out to your local media and telling them. (This could include your local paper, radio station, television news, blog sites, professional/trade association or community centre newsletter – and their websites and social media.)
Here's what to do:
- Find out who to contact. An email address or name might be listed on their website, under 'contacts' or 'suggest a story idea'. Or give them a call, ask who to contact for story ideas, and how (email is usually preferred).
- Email or phone them prior to your activity (several weeks ahead is ideal). Briefly tell them about your activity; or your personal hemiplegia story. Invite them along!
- At the least, they might want to add your event to their calendar or website; or share the information with others via social media. They may also be interested in doing a story about you or your activity!
- If they can’t attend (or even if they can), they may ask you to email them a simple press release, along with a couple of photos (in advance or after your activity).
- They may want to interview you – via phone, email, or in person. If they can't attend your activity, just arrange a convenient time. At the interview, simply tell them about your or your activity, why it's important to you, and anything about your experiences you feel comfortable sharing.
- If they ask you to send a press release, it's easy! Just download and fill in HemiHelp's press release template.
How to customise HemiHelp’s press template:
- In the blue text sections, insert the relevant information about your event, and fill in your contact details (the black text can stay the same).
- Delete the intro at the top.
- Resave as a different document.
- Email the new press release to your media contact – along with a few good, clear photos of your event. (If the photos include children, please ensure that you have permission from the children’s parents or carers to submit to the media). Email each media contact separately. Send the press release and photos as soon as you can after your event.
How to get blogging
Want to share your hemiplegia experiences, advice, or thoughts? Blogging is a great way to let off steam, celebrate your successes, and connect with others.
If you have a blog
Think of some unique ideas for blog entries. These might include:
- Hemiplegia Awareness Week. What have you or others been doing, or observing? Include photos.
- Your experiences: Do you want to share your experiences at school, university, work, travel, or while engaging in activities with others?
- Your experiences raising understanding of hemiplegia in general. What challenges have you faced? What are your successes? What has annoyed you? What has inspired you? What has been gratifying?
- Your advice. What tips – practical or general – do you want to share with others, about living with hemiplegia?
Give your entry a catchy title. If relevant, please mention Hemiplegia Awareness Week and always add a link to HemiHelp’s website.
If your blog is posted, tell us! Post the link on our public Facebook Page, Twitter, or email us at email@example.com.
If you don't have a blog
Many existing blogs welcome occasional guest or one-time blog entries. Contact a few, with your blog post idea (along with a bit of information about yourself and your writing or blogging experience – if you have any, or personal background). They may be interested! Do this well in advance of when you hope to blog.
Many news websites welcome essays or entries for blog sections. Other news websites have sections devoted to 'citizen news' and bloggers. If you contact us (firstname.lastname@example.org), we can suggest a few.
Have questions? Need advice? Contact email@example.com